This video below from Nike, illustrates how showing top athletes can send subliminal messages to not just buy Nike products, but to start working out in order to achieve a better you.
http://www.youtube.com/watch?v=sQ7Q2oE1Wc0
http://www.youtube.com/watch?v=HD6oabwzVbQ&NR=1
* Subliminal messages are extremely effective, by showing people woring out and playing intense music in the background it gets a positive reaction from audience to make them want to work out.
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