http://www.nflrush.com/ Is a website that promotes active lifestyles for kids. It pushes kids to get out of the house for sixty minutes a day, it has effective commercials and has enlisted the help of superstars like Drew Brees, Demarcus Ware, and Antonio Gates to promote a healthy lifestyle for children.
John Basedow is someone that we all know and recognize from television. We associate him with exercise and healthy living, and when he promotes new equipment we tend to believe that it is effective equipment due to the fact that he is supporting it.
http://www.youtube.com/watch?v=oz2NFxhgtYI
* This is a very powerful tool of persuasion, because you are taking someone who is well know, and respected, and who is phyisically fit and having them send a message to the audience that exercise is important.
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